Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status.

26 okt. 2020 — Seminarium i Malmö 3/3: Peter Cheverton, världsauktoritet och författare till boken Key Account Management kommer till IHM och pratar på

Cheverton, Peter (2012) (på engelska). Key account management: tools and techniques for achieving profitable key supplier status (5. ed.). London: Kogan Page. Libris länk. ISBN 9780749463519 Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status.

They must be wooed, won, cared for, nurtured and protected. But do you know who your key accounts are, how they view you, and what they expect from you? Peter Cheverton, An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? People who have read Cheverton’s Key Account Management will learn little new here, but getAbstract.com believes that those who have not - particularly those in the financial services sector - will benefit from this shorter, easier book. Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed.

Ships from and sold by Amazon.com. Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status 6th Edition by Peter Cheverton and Publisher Kogan Page. Save up to 80% by choosing the eTextbook option for ISBN: 9780749469412, 0749469412.

Som Key Account Manager ansvarar du för företagets viktigaste nyckelkunder och/eller Kurslitteratur: Key Account Management - Peter Cheverton

av C Vartiainen · 2016 — Westerlund. Title: Increase sales thru more customer meetings – Lokaltapiola Sydkusten.

Key Account Definition:They should be the key to your grown and successful. Without them, you will take a long time and significant effort to reach your goal

Läs ”Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status” av Peter Cheverton på Rakuten Kobo.

The acronym used by professionals in this industry is KAM. Past. What the customer thinks he is buying, what he considers “value” is decisive – it determines what a Peter Cheverton is a founding director of INSIGHT Marketing and People, a global training and consultancy firm specializing in Key and Global Account Management, Key Account Management (4th edition), a complete action kit of tools and techniques for achieving profitable key supplier status, also published by Kogan Page.
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av J Richardsson · 2014 — KAM syftar enligt (Cheverton, 2012) till att utnyttja resurser mer effektivt genom att allokera mer av dem till sina nyckelkunder vilket skapar en större kännedom om

London: Kogan Key account management tools and techniques for achieving profitable key supplier status, Cheverton, Peter, 2015, , Talbok med text. Strategic brand Key Account Management(4th Edition) by Peter Cheverton, Fredrik Vrang Hardcover, 361 Pages, Published 2012 by Studentlitteratur Ab ISBN-13: 6 dec. 2013 — Peter Cheverton, brittisk författare och föreläsare inom Key Account Management.

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Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed. p. cm. Includes bibliographical references and

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers 2000-01-01 · Key Account Management. by.